Since 2025, Jellycat has gradually adopted a new paper and fabric tag

Occassionally this tag is mistaken as fake tags when people enquire about it online

We, somsomsou, will teach you how to identify the new real tags point by point!  

 

 

1.  The cotton string remains the same.
Note that the material of the cotton string is one important point to identify a real Jellycat
 

 

 
2.   Paper tag: The font of the product name is updated.
Pay attention to the font size, thickness of the text and their spacing

 

 

 
3.   Paper tag:
On the bottom left corner, under light, a transparent Jacky print is present
On the bottom right corner, under light, 3 transparent dots are present

 

 
 
4.   Fabric tag: New materials, thinner fabric that does not look reflective anymore